A firm that markets labor law posters out in California called Personnel Concepts has gained a lot of notoriety, not all of it positive, for its Final Notice campaign.
I've received these marketing pieces in the mail, and they do look a lot like an "official" government notice, which evidently freaks some people out. However, if you look through the letter, it's really just a reminder that you need to stay current with labor law and safety notification requirements. I actually think it's kind of clever--sure got me to open it, anyway.
If anybody has any thoughts on the "Final Notice," please use the comments section. I'd like to hear your experience.
Tuesday, February 24, 2009
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21 comments:
It is what it is. A piece of mail. There's a lot of bad press out there but listening to people they all realize they need it...they just don't like how they are marketed. Of course people use their (Personnel Concepts) mail to provoke them to go to their local DOL website and get the posters they need but then realize later they didn't get everything and spent a lot time and effort when they could of paid a small fee and been done with the issue.
I think there just needs to be more education out there in the world about posting requirements and the severity of them. So props to Personnel Concepts for the effort.
Exactly, it's a royal pain to keep up with all the new regulations and requirements. Given the pro-labor, pro-employee bent of our current administration, you can expect a flurry of changes in the coming weeks, months and years.
I don't mind there approach though some people do. I come from a very strict osha and labor law back ground in the construction industry. I can't remember a time when the mission was not be safe all the time and avoid OSHA showing up. A service that provides a hassel free service so I don't have to worry is great. ADP provides labor law poster for free but not in the format that's easy to post and not always everything you need. Of course they gouge you in other areas to make up for the cost. My point would be that if ADP thinks it's important then its got to be important if a company makes it their business to keep people in compliance. I will deal with the final notice for now.
My thought would be to get rid of it. I think it does more harm than good for them. There's nothing wrong with their labor law posters or other products it's just the mean attitude of the mail. How can that be a good way to run your business?
It's my understanding that Personnel Concepts is phasing out the Final Notice. We'll just have to wait and see.
I hate that damn Final Notice. Nothing pisses me off more than to have someone to make me feel I've done something wrong. I know it's just mail but can't they just change their message. Perhaps they would have a better reputation if they did that. Personnel Concepts needs to get a clue...they can't do it forever.
I'm not sure whats more important the final notice mail or what their advertising is free from your government. Of course I know I can get it for free but at what cost to my business. The time and effort and the hassle of someone is going to spend to stay up to date is such a waste for a small price. This scare piece is just that to small business owners. So maybe if Personnel Concepts advertises to larger employers they would have fewer angry customers. Then I guess they could keep that kind of marketing because then it would be made for those kind of people. The weak can't handle it.
I could careless about this mail. First of all I hate getting junk mail period but I have never thought of getting mad about it to the point of trying to bring a company down. I'd be more concern their product is legit. So you can get it for free. That doesn't mean that is a better option.
As far as I'm concern Personnel Concepts can send all the mail they want. They paid for it. It's not like it's porno and my kid's opening it for me.
Personnel Concepts, from a marketing perspective has done a great job with their tactics. Some times bad press isn't always bad. Do you know of any problems this company has had in the past over their marketing.
The Final Notice I think is some of the most inventive ideas I have seen in a long time. It just proves you don't need to have fancy pictures and graphics just the right layout.
Personnel Concepts just informs businesses of labor law and osha changes. If you don't like the mail thats fine but I would recommend calling them and finding out what changes have happened then use that to get your posters. No need to pay if they are free. Of course that might also cost you more than you thought also.
I'm torn over this final notice by Personnel Concepts your talking about. I've seen it used before with other companies (different industries though). I got the same reaction. I did the same as everyone I rushed to open the letter and then saw the letter and thought I was in trouble but then I read the back and second guessed my reactions.
So if something looks real but they disclose who they are is it legal. I guess the fact they do mention just channels that anger immediately towards Personnel concepts. But if you don't put it on there then it becomes more fraudulent or deceptive. I'm not sure what to think but I will leave it at that. It's a product and service provoked by this marketing tactic. I guess it could be worse...I could of got fined.
Personnel Concepts has to get rid of this thing. It's probably killing their business more than it's helping it. Of course my suspicion is they are making money now and will take a hit when they stop or change their message. Good luck to them. I might need to get my labor law posters some where else.
To many people to take things way to personal. I agree with the message but some people are going to hate life when they get a fine and found out they could of avoided it by spending $40.
I wonder how many final notices they get from the people they send it to. I can only imagine this has caused them more problems that profit. Then again I could be wrong. After all Personnel Concepts is still in business selling Labor Law Posters in greater quantities than ever. That's taking in consideration the advent of the internet and how willing people are willing to bash each other over little stupid things like it's mail
I've had a great experience with Personnel Concepts. When I received this mail for the first time I have to admit I was a bit upset. I called and spoke a girl who was very polite and offered to assist me. She explained the notice and apologized for the inconvenience. She also explained what everything meant and eventually showed me the importance and benefit of their products primarily their labor law posters. I look back on the Final notice and just laugh. How can a great company have such a horrible marketing piece. If people only saw in personnel concepts what I have seen you think their reputation would be better.
Final Notice what...I got this once and was tricked into buying but in the end it really didn't matter. It turned out they were a great company after all. In fact the labor law posters I got from them ended up saving me a ton of money in fines. When the labor inspector showed up on a employee complaint they straight told me having my posters up saved me from being fined. Any one that complains hasn't been stung yet or just isn't that smart.
Take it from me...act now...this might be your final notice.
Deceptive, scary, threatening...this is what I hear about this notice...but so many people use this tactic. It's obviously not illegal though people piss and moan about it all the time like it's going to help. Personnel Concepts and this final notice I think should stay though in todays day and age bad press online can kill a lot of your income.
I think they might need to start selling more than labor law posters if the press catches up with them on this Final Notice
Personnel Concepts rocks...who ever did that marketing piece needs to get a promotion. Scare tactics are an art form...not everyone can do them right. These guys did it perfect for labor law posters.
Final Notice or not you still need to have your labor law posters and osha posters. If you're looking to throw money away just throw you mail away. It's just a matter or time before you get fined. Some people call it deceptive marketing but the last time I remember the government doesn't want you to be able to identify them or know when they are coming. So I'm not sure about this deceptive marketing. Sounds pretty petty.
Personnel Concepts has so many better qualities than this. I can't imagine why anyone would spend so much time worrying about this. Everything their mail says quotes act text in state and federal law. If people are confused then maybe that is a good reason to at least call and do some homework.
Deceptive, misleading...these are things you hear all the time about Personnel Concepts but obviously the law doesn't say so. Is it really worth it to worry about?
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