Personnel Concepts Ending Its Final Notice?

Rumblings have been emanating from Ontario, Calif., that Personnel Concepts may be going to bite the bullet and do away with its "Final Notice" marketing campaign.

FInal Notice has been both a boon and a bane to the company, as it's proven to be an effective tool in drumming up sales but also a source of complaints by those who say it looks too much like an official government document. (Which is why it works so well, no doubt.)

I've found a discussion of the topic over at another blog.

I guess we'll just have to wait and see.

(BTW, Personnel Concepts is the pioneer in the labor law compliance poster industry and still the industry leader.)

Personnel Concepts and Its 'Final Notice' Tactic

A firm that markets labor law posters out in California called Personnel Concepts has gained a lot of notoriety, not all of it positive, for its Final Notice campaign.

I've received these marketing pieces in the mail, and they do look a lot like an "official" government notice, which evidently freaks some people out. However, if you look through the letter, it's really just a reminder that you need to stay current with labor law and safety notification requirements. I actually think it's kind of clever--sure got me to open it, anyway.

If anybody has any thoughts on the "Final Notice," please use the comments section. I'd like to hear your experience.