Personnel Concepts and Its 'Final Notice' Tactic

A firm that markets labor law posters out in California called Personnel Concepts has gained a lot of notoriety, not all of it positive, for its Final Notice campaign.

I've received these marketing pieces in the mail, and they do look a lot like an "official" government notice, which evidently freaks some people out. However, if you look through the letter, it's really just a reminder that you need to stay current with labor law and safety notification requirements. I actually think it's kind of clever--sure got me to open it, anyway.

If anybody has any thoughts on the "Final Notice," please use the comments section. I'd like to hear your experience.